SCOPELY
Custom Influencer Gift Box & Postcard Design for Monopoly Go's Tycoon Racer Event
I was commissioned by Loaded to design a custom postcard and a branded box for the Monopoly GO! x Tycoon Racer event. The goal was to create a memorable unboxing experience for influencers, featuring a customizable car kit that aligned with the event’s racing theme.
Timeline
The entire project was completed within 2 weeks, from concept development to final delivery.
Background
The Monopoly GO! x Tycoon Racer event was a limited-time, team-based multiplayer competition designed to introduce a new layer of excitement to the game. Held from June 12 to June 16, 2024, the event allowed players to form teams of four and compete in races, adding a player-versus-player (PvP) element to the traditional gameplay. Teams earned rewards by completing laps on the game board, with top-performing teams winning exclusive items such as Wild Stickers and special tokens.
This innovative event aimed to boost collaboration and player engagement through friendly competition, with teams racing against others globally for top prizes. The combination of PvP mechanics and teamwork provided a fresh experience for players and contributed to Monopoly GO!’s increasing popularity within the mobile gaming space.
Research & Planning
I began by reviewing the creative brief provided by Loaded, which outlined the objectives of designing a postcard and a branded box for the Monopoly GO! x Tycoon Racer event.
Design & Prototyping
Using Illustrator and InDesign, I crafted a vibrant, race-themed postcard to complement the car kit inside the box. For the box design, I focused on bold typography and dynamic visuals to enhance the unboxing experience and align with influencer content trends. The packaging was optimized to be visually striking both in person and on social media, increasing the potential for viral engagement.
Implementation
After submitting initial mockups, I gathered feedback from Loaded and the Monopoly GO! team. I made revisions based on their input, fine-tuning the layout and color schemes to ensure consistency with the brand and event theme.
Delivery
The entire project was completed within a tight two-week timeline. I delivered the final assets on time, including print-ready files for the box and postcard, ensuring they met production requirements for influencer distribution.
For the Monopoly GO! x Tycoon Racer event, I developed a cohesive and engaging packaging solution that enhanced the influencer experience and aligned with the event's theme. The solution involved designing both a custom box and an event-themed postcard, ensuring these elements worked together to create a memorable unboxing moment for influencers.
Postcard Design
Created a vibrant, event-themed postcard to accompany the car kits, aligning with Monopoly GO!'s playful branding.
Custom Box Design
Designed an eye-catching, branded box that housed the kit, elevating the influencers' unboxing content and enhancing visual appeal across social media platforms.
The packaging I designed played a pivotal role in the success of the campaign, helping influencers create engaging content that generated over 10 million views and 100,000 likes across TikTok.