leaguespot
The Most Trusted
Gaming Platform
During my time at LeagueSpot, I made a significant impact on the company's branding and creative services. We coined a phrase for my contributions: The Tiff Diff. I played a key role in developing the creative services and marketing department from scratch, a crucial step in a startup's growth. My creative toolset was both impressive and expansive, allowing me to tackle various tasks with ease. From revamping typography to redesigning the UI/UX of the platform and website, I played an instrumental role in transforming LeagueSpot's brand identity. I generated a continuous stream of content, including eye-catching flyers and engaging how-to videos, which elevated our marketing efforts to new heights. My contributions brought a fresh perspective and creative solutions that we had never imagined before my involvement in the team.
Timeline
I worked at LeagueSpot for three years, creating content in-house and for all of their clients.
Background
LeagueSpot is an all-inclusive solution for league and tournament formation, and competition management designed to accommodate experts and entry-level organizers alike, as well as casual or commercial use. If you need more help getting started, LeagueSpot also offers expert design and implementation consulting services to build your customized esports program.
UI/UX Design
I successfully designed a compelling landing page for LeagueSpot using Craft CMS. Despite being relatively new to the field, I showcased all aspects of LeagueSpot, including features, testimonials, a captivating feature video, and prominent clients. Leveraging high-quality images and implementing custom illustrations, I created a visually appealing and engaging user experience. Additionally, I optimized the page for speed and responsiveness, demonstrating my commitment to learning and growing in web development and UX design. This project stands as a testament to my skills and dedication.
Social Media & Publishing
LeagueSpot's user base increased to 100,000 users by 2024, the highest it had ever achieved in the history of the company. Additionally, it closed deals of over $1 million dollars.
High Client Retention & Renewals
Retained key clients and secured renewed contracts with institutions like SUNY through streamlined operations and effective conflict resolution.
Increased Brand Visibility & Engagement
Drove a 25% increase in brand visibility and engagement through social media campaigns, blogs, press releases, and email newsletters.
Growing User Base
Enhanced the experience for 90,000+ tournament users through refined sales funnels, landing pages, and UI/UX improvements.